CRO & Testing Articles
The SEO Measurement Framework for Meaningful Results and Accountability
Why SEO Metrics Need to Evolve Search engine optimization has evolved into one of the most misunderstood performance channels in marketing. Despite the data-rich environment SEO operates in, too many teams still default to vanity metrics, keyword rank screenshots, or...
Navigation Structure and Its Impact on Conversion
Why Navigation Design Is a Conversion Lever, Not Just a UX Concern Website navigation is not just a design element! It is one of the most influential tools for guiding users, shaping their experience, and driving conversion. Navigation structure impacts how quickly...
How to Build a High-Performing SEO Strategy
Build Strategy From Business Strengths, Not Just Keywords A high-performing SEO strategy is never built in a vacuum. It begins with a deep understanding of the business and is shaped by the strengths that give your organization an edge. You are not building content...
The SEO Team Model: How to Resource for Scalable Success
Start With Strategy, Not Execution A common mistake is to begin by hiring someone to “do SEO” without a plan. But SEO is not a task, it is a strategy. You need to understand what type of outcomes the business expects and whether SEO is the right lever to drive those...
How to Turn Strategy Into Weekly Progress
From Strategy to Structure: How High-Performing SEO Teams Actually Operate High-performing SEO teams, whether in-house or agency, never succeed without structure. Behind every top-ranking program is a plan: one part strategy, one part process, and one part adaptation....
AI Personalization Meets CRO: How to Optimize User Experiences in Real Time
Personalization Has Evolved And Now It Learns With You Artificial intelligence is changing the way websites adapt to users, but not in the way many marketers claim. While the phrase “real-time personalization” gets tossed around as a magic bullet, the most effective...
When to Publish, When to Optimize: The Content Lifecycle for SEO Growth
How to Decide Whether to Publish or Optimize The best SEO teams do not waste time asking, “Should we publish more or revise what we have?” They ask a more strategic question: “What gives us the greatest leverage based on the content we already own and the goals we are...
From Rankings to Revenue: The SEO-to-CRO Transition
Why Rankings Alone Do Not Equate to Success The goal of traffic growth should always be about delivering positive outcomes for your business. While many SEO reports celebrate page-one rankings or rising impression counts, none of that matters if the business is not...
Content Brief Checklist for AIO, LLM, and SEO
Most content briefs were not built for 2025. Today, your content must do more than rank; it needs to show up in large language models, answer nuanced questions, convert users, and reflect the depth of your brand. This checklist helps you write content briefs that...
Website Optimization Checklist for LLM Indexation and Crawlability
Understanding the Evolution of Crawling and Indexation Search engine optimization has long been driven by how well a search engine bot could crawl and interpret your website. The foundation of early web indexing relied on Google’s PageRank algorithm, which evaluated...
How to Run CRO Tests That Actually Mean Something
Why Most CRO Tests Go Sideways Conversion rate optimization has never been more accessible, and never more misused. With so many platforms offering built-in A/B testing tools and visual interfaces, it is tempting to treat testing like a checklist: build variant, hit...
How to Calculate Minimum Sample Size using Google Sheets
How to Calculate Minimum Sample Size in Google Sheets Statistical rigor starts with knowing how many people you need in your test. You do not need to be a data scientist, just use Google Sheets and a few core inputs to calculate your minimum sample size for any A/B...
How to Calculate Expected Lift Range in Google Sheets
Why Expected Lift Range Matters Before you launch a test, it helps to know what kind of performance improvement you are actually hoping to detect. That is where expected lift range comes in. It gives you a directional benchmark of how much better your test variant...
How to Calculate Test Duration in Google Sheets
Why Test Duration Should Never Be a Guess One of the most common mistakes in CRO is ending a test too early. If your test does not run long enough to reach the required sample size, your results will not be statistically reliable, no matter how exciting they look....
How to Calculate Confidence Intervals in Google Sheets
Why Confidence Intervals Are Worth Paying Attention To Calculating confidence intervals is a critical practice, especially when your decisions hinge on the accuracy of your estimates. Whether you are measuring conversion rates in a marketing experiment or analyzing...
How to Calculate Minimum Detectable Effect in Google Sheets
Key Takeaways Minimum Detectable Effect (MDE) defines the smallest improvement you want to detect with confidence in an A/B test. Aligning on MDE before launch helps teams avoid premature conclusions and keeps test timelines realistic. Your baseline conversion rate,...
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