• 10+ years leading web strategy, CRO, content systems, technical SEO, and site governance across high-growth B2B environments. 

• Skilled at defining scalable web strategies through deep collaboration with product marketing, development, creative, and analytics teams. 

• Expert in SEO, content architecture, and conversion optimization aligned to enterprise goals.

• Proficient with tools including Sitecore CMS, SEMRush, AHREFs, Google Analytics, Search Console, PowerBI, Looker Studio, and BrightEdge.

• Working knowledge of HTML, CSS, JavaScript, Angular, and Node.js; experienced in optimizing headless architecture performance with engineering teams.

• Additional experience with Google Ads, Tag Manager, Tableau, Moz, ChatGPT, and LLM frameworks.

• Lead global web strategy and SEO efforts, overseeing conversion optimization and scalable content frameworks to support both B2B and B2C growth.
• Manage web and SEO teams, partnering closely with content, product marketing, development, and analytics.
  Provide interim leadership across broader digital acquisition functions, collaborating with paid media, performance marketing, and multiple agencies.
• Guide UX and content testing, personalization initiatives, and continuous CRO efforts to improve digital performance across funnel stages.
• Drive web performance strategy through scalable systems, structured content frameworks, and data-driven analysis.
• Partner with internal stakeholders on product and feature launches, supporting roadmap execution and audience alignment across the site experience.
• Play an active role in thought leadership around generative AI, content trust signals, and emerging search visibility factors.
• Support regional growth through SEO and content strategies tailored to global markets.

• Led a team of SEO specialists and web project managers across three countries to deliver large-scale changes to UX, page layout, and conversion strategy across the website.
• Developed a structured content framework and scalable production process, incorporating emergent generative AI tools to increase output and consistency.
• Strategically optimized site architecture, templates, and content structure to increase trial conversions and lead quality amid shifting traffic patterns and reduced budget.
• Partnered with product marketing, analytics, creative, and development teams to align web strategy with buyer journey stages and business objectives.
• Delivered measurable performance improvements through a structured testing and optimization program focused on UX, conversion efficiency, and messaging clarity.
• Executed high-impact module and page experience enhancements across the global site experience within a custom CMS.
• Reported performance insights and modeled traffic and conversion forecasts to inform strategic decisions at the senior leadership level.
• Collaborated with localization teams to improve international SEO performance and enhance regional user engagement.

• Led team in all aspects of search engine optimization including growth, strategy, and team education to grow total scope and improve existing deliverables.
• Managed and developed SEO professionals and educated content strategists cross-functionally to improve team member autonomy, deliverable quality, and foster diversity of thought.
• Executed deep research including content gap analysis, competitive SERP analysis, and conducted overall audience analysis to optimize content for organic traffic, engagement, and conversion.
• Created and facilitated ongoing improvement of keyword research, website audits, internal linking, technical SEO, and analytics for simultaneous clients to grow search presence and keyword volume.
• Collaborated with PR, creative, copywriting, and development internal teams to execute off-page strategies.
• Developed strategic roadmaps for a diverse client mix by auditing traffic and performance as well as site analytics to double-down on what is working well, cut what is no longer serving the site, and create new strategies to outperform competitor initiatives.
• Collaborated with internal editorial / content teams as well as outside contractors to generate SEO driven static and blog content pieces.
• Generated comprehensive content strategies across client portfolio to grow client SEO scopes while acquiring new business and growing a team.
• Strategically set goals and priorities based on client needs, align roadmaps and day to day schedules to achieve outcomes based on needs and scope.

• Defined and executed holistic SEO, CRO, and other web strategies for 40+ companies inclusive of personal finance, commercial real estate, hospital, and law firm clients. Hired to develop websites, improve search volume, and increase conversion.
• Delivered comprehensive SEO research, then executed both on-and-off-page SEO strategies to grow client visibility on search.
• Hired 10+ niche specific digital outreach specialists for industry partnerships, backlink strategies, and content sharing connections to deliver increased backlink volume and improved authority scores.
• Audited and recommended changes to 50+ websites’ user experience (UX) and information architecture (IA) to ensure content, linking and other on-site factors maximize SEO value for keywords.
• Analyzed, uncovered, and executed strategies using Google Analytics and Google Search Console to uncover new opportunities, double-down on what’s working well, and cut inefficient initiatives for banking client growth from 300 monthly visitors to 7000+ in 9 months.
  • Hired 20+ subject matter content experts to produce leading evergreen YMYL and EAT SEO content and grow authority score based on writer expertise.
• Guided plastic surgery client by demonstrating organic expertise to drive top Google SERP positioning across highly competitive terms including “facelift”, “breast augmentation”, and “rhinoplasty for 253% growth over 23 months.
• Audited, recommended, and executed comprehensive SEO strategies to maximize the most efficient mix of on-site, off-site, and technical SEO.
• Offered services including paid search, web development, web design, user experience, conversion rate optimization, custom programming, organic social, and email strategy.

• Implemented best practices of technical SEO across 8+ website portfolio to tie with core content strategy to maximize SERP volume, engagement, and conversion.
• Conducted A/B tests including UX, content targeting, and meta CTR analysis with a test and learn mentality to improve revenue per visitor.
• Executed strategy across a portfolio of 10+ affiliate review websites and managed 6-figure monthly affiliate revenue.

• Implemented a long-tail keyword strategy to rapidly improve search presence for local senior care results to directory partnerships from 0 listings to 1000+ active communities within one year.
• Utilized resources, networking to build initial database, then expanded nationally based on initial coverage to scale to 25k+ unique visitors in year 1 of site development.

Graduated in 3 years in Business Administration, focus on Management and Organization (MOR).