How to Calculate Test Duration in Google Sheets

Why Test Duration Should Never Be a Guess

One of the most common mistakes in CRO is ending a test too early. If your test does not run long enough to reach the required sample size, your results will not be statistically reliable, no matter how exciting they look. That is why estimating test duration before you launch is critical.

This simple guide shows you how to calculate test duration using Google Sheets. With just your minimum sample size and average daily traffic, you can get a realistic view of how long your test should run before it is safe to call a result.

Step-by-Step: Estimating Test Duration in Google Sheets

1. Input your required sample size per variant.
   In cell A2, enter the number of users you need in each group (e.g., 800 per variant).
2. Input your average daily traffic volume.
   In cell A3, enter the number of users who will enter the test per day (e.g., 200).
3. Calculate your estimated test duration.
   In cell A4, use the formula: =ROUNDUP((A2 * 2) / A2, 0)
   This will give you the number of full days required to meet your sample size across both variants.

Test Duration Calculator Table

Why This Calculation Helps

Test duration is one of the easiest things to overlook in a fast-paced digital team. But if you shut down a test too early, you risk making decisions based on incomplete or misleading data. That can lead to false positives, wasted engineering time, and strategic misalignment.

By calculating your test duration in advance, you give stakeholders a realistic timeline, avoid test fatigue, and protect your organization from premature optimizations. It also gives you a solid foundation to cross-check with other metrics like expected lift range and minimum sample size.

Other Metrics You May Want to Include

• Minimum Sample Size: Estimate how many users are required to detect a meaningful result.
• Expected Lift Range: Know how much of a change you are hoping to observe.
• P-Value: Add statistical validation before acting on results.
• Confidence Intervals: Clarify the range of performance improvement you are likely to see.

Set Timelines That Support Valid Results

Estimating test duration is not just about planning—it is about protecting your data. When you know how long a test should run, you reduce pressure to call results early and increase your chances of uncovering real, actionable insight.

Google Sheets makes this easy, repeatable, and scalable. Add it to your test planning workflow and you will never have to defend a test that was called too soon again.

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